PowerBar, Inc. is an American maker of energy bars and other related products including sports drinks, gels, and the Pria bars targeted at women.
Video PowerBar
History
With Mike McCollum, the PowerBar company was founded by Brian Maxwell, a Canadian athlete and entrepreneur and Maxwell's girlfriend, Jennifer Biddulph, a nutritionist and distance runner who later became his wife, in their kitchen. They used $55,000 in cash to launch the company in 1986 in Berkeley, California. This was the first "energy bar" for use during competition by endurance athletes, such as ultra marathoners, and cyclists. They eventually acquired a headquarters building in downtown Berkeley.
The company eventually reached $150 million in sales before being purchased by Nestlé in 2000 for $375 million. In February 2007, PowerBar moved its headquarters from Berkeley, California to the Nestlé headquarters in Glendale, California. With the move came the hiring of an entirely new marketing team.
On February 3, 2014, Post Holdings announced it had reached an agreement to acquire PowerBar, Musashi and related worldwide assets from Nestlé.
Maps PowerBar
See also
- Food and drink companies based in California
- List of food companies
References
External links
- Powerbar.com: U.S. + Global PowerBar website
- San Francisco Chronicle.com: "PowerBar founder collapses" (20 March 2004)
- Center.spoke.com: Mike McCollum, Board Member
Source of article : Wikipedia
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